A Website Development Retainer That Gives You Your Own Web Developer
Steadfast becomes your on-call web developer for a set number of hours each month, at a discounted rate. Send new pages,
landing pages, experiments, UX fixes and upkeep one request at a time, and each one is delivered as fast as possible,
always within the deadline.
A website retainer suits marketing teams and founders who need steady work on a live Webflow site, such as new pages, experiments and fixes every month, without hiring an in-house developer.
Marketing Teams Shipping Every Week
You launch campaigns, events and landing pages on a schedule and need them live on time, without waiting on a busy dev team or hiring a developer.
Founders Growing a Live Site
Your site is live but keeps needing work: new pages, UX fixes and changes that lift conversions. You want an expert on call, not a full-time hire.
Teams With a Webflow Site Someone Else Built
Your Webflow site came from another agency, a freelancer or your own team. Steadfast picks it up as it is and keeps improving it, with no rebuild needed.
WhatCanYouAskForonaWebsiteRetainer?
Anything your Webflow site needs: landing pages, new pages and sections, A/B tests, UX and conversion fixes, CMS work, speed and SEO upkeep, integrations and bug fixes, plus design updates when you need them.
Landing pages
Campaign, event and launch pages built in Webflow and live by your deadline, ready for ads and email traffic.
Campaigns
New pages and sections
New service, product, pricing or about pages, and new sections on existing ones, built to match your site.
Pages
A/B tests and experiments
Headline, layout and offer variations set up and launched, so your team can test what turns more visitors into leads.
Testing
UX and conversion fixes
Clearer navigation, stronger calls to action, better forms and smoother mobile pages that help more visitors take the next step.
Conversion
CMS work
New collections and templates for blogs, case studies, jobs or resources, plus fixes to the ones you already have.
Content
Speed and SEO upkeep
Regular checks and fixes for page speed, titles, meta descriptions, structured data and broken links, so the site stays fast and keeps ranking.
Speed and SEO
Integrations and tracking
Forms, your CRM, Memberstack, Finsweet Attributes, analytics and conversion tracking, connected and kept working.
Integrations
Bug fixes and maintenance
Broken layouts, odd mobile behavior, interactions that stopped working and anything else that needs fixing on your live site.
Maintenance
Design updates
Refreshed pages, new sections designed in Figma, and visual updates that keep your site consistent as your brand grows.
DesignOptional
WebsiteRetainervsIn-HouseDevelopervsFreelancer
A website retainer gives you an experienced Webflow developer for a set number of discounted hours each month, without the cost and wait of hiring in-house or the uncertainty of finding a new freelancer for every job.
Steadfast website retainer compared with an in-house developer and a freelancer
Compare
Steadfast retainerBest fit
In-house developer
Freelancer
Cost
Set monthly hours at a discounted rate
Full-time salary and benefits, even in quiet months
Rates vary from person to person
Getting started
One discovery call and a plan
Weeks or months to hire and onboard
Time to find and vet someone new
Speed
Fast, always within the deadline
Depends on their workload
Depends on their other clients
Knows your site
One developer who knows your site and goals
Yes, once they're up to speed
Often starts from scratch each job
Busy months
Use your hours in a week; extra hours billed hourly
Big launches can stall other work
May not be free when you need them
Commitment
Pause or cancel anytime
Hard to scale down
Little continuity between jobs
Track record
100% Job Success Score across 50+ clients
Depends on who you hire
Varies widely
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HowDoesaWebsiteRetainerWork?
You agree a set number of hours each month at a discounted rate, then send requests one at a time. Each one is delivered as fast as possible, always within the deadline, and you can pause or cancel anytime.
Retainer process
Step 1: Discovery call
Understand What Your Site Needs
I talk through your goals with you, whether that's better UX, more conversions, a steady flow of new pages or support for marketing launches and events.
Step 2: Your plan
Agree Your Monthly Hours
I prepare a plan around those goals and we agree a set number of hours each month, based on your budget and how much work your team expects. Retainer hours come at a discounted rate.
Step 3: Requests
Send Requests One at a Time
Share requests in Slack and I track them in ClickUp. One request is worked on at a time, in the order you choose, and you can bump anything urgent to the top.
Step 4: Delivery
Delivered Fast, Always on Deadline
Each request is delivered as fast as possible and always within the agreed deadline. You review it, ask for changes if needed, and I move on to the next one.
Step 5: Hours
Use Your Hours When You Need Them
Hours aren't spread evenly across the month. A busy launch can use them in a week or two. If they run out, work doesn't stop: extra hours are billed at the standard hourly rate. Pause or cancel anytime.
If your current site isn't worth building on, start with a fixed-scope website project. Steadfast builds or migrates your site in Webflow or Astro, then the retainer keeps it improving every month.
You agree a set number of hours each month at a discounted rate, then send website requests one at a time. On the discovery call, Ayush learns what your site needs, whether that's better UX, more conversions, new pages or support for marketing launches, and prepares a plan around it.
How much does a website retainer cost?
The cost depends on how many hours you need each month, which is agreed on the discovery call based on your goals and budget. Retainer hours come at a discounted rate compared with the standard hourly rate.
Is the website retainer unlimited?
No. A retainer is a set number of hours each month, and requests are worked on one at a time. That keeps every request moving quickly and makes it clear what you're paying for.
What happens if we use all our hours before the month ends?
Work doesn't stop. Hours can be used whenever you need them, even in a single busy week, and any extra hours are billed at the standard hourly rate.
How fast are retainer requests delivered?
Each request is delivered as fast as possible and always within the agreed deadline. Requests are worked on one at a time, in the order you choose, and you can move anything urgent to the top.
Can you work on a Webflow site you didn't build?
Yes. Steadfast works on any Webflow site, whether it was built by another agency, a freelancer or your own team, and picks it up as it is.
How do we send requests?
Share requests in Slack, and Steadfast tracks them in ClickUp so you can see what's in progress and what's next.
Can we pause or cancel the retainer?
Yes. You can pause or cancel your website retainer anytime.
…we highly recommend Ayush to anyone considering his services—his design and development approach is very effective, and he’s a great person to work with.
